Industry Insights

What's actually happening in the music business — trends shaping how beats are bought and sold, how streaming payouts work, what labels are looking for, and real talk on how independent artists are winning (and losing) in today's industry.

Fally Ipupa Just Became the First African Artist to Top the French Albums Chart.
Industry Insights 7 September 2026
Fally Ipupa Just Became the First African Artist to Top the French Albums Chart.

Nairobi is not the obvious choice of an African artist whose music is rooted in Congolese tradition. The geographic and ...

9 min read Read more →
What Is Afrobeats? Everything the World Is Searching for in 2026, Answered by Someone Who Actually Lives Inside the Music
Industry Insights 6 September 2026
What Is Afrobeats? Everything the World Is Searching for in 2026, Answered by Someone Who Actually Lives Inside the Music

The foundational Afrobeats dance vocabulary emerges naturally from the rhythmic structure of the music. The groove falls...

15 min read Read more →
Nikita Kering' Called Her Comeback EP 'The Lick Back.' Every Kenyan Artist Who Has Ever Signed the Wrong Deal Knows Exactly What That Title Means.
Industry Insights 27 August 2026
Nikita Kering' Called Her Comeback EP 'The Lick Back.' Every Kenyan Artist Who Has Ever Signed the Wrong Deal Knows Exactly What That Title Means.

Still, The Lick Back does not pretend to resolve everything. Kering' does not know exactly where she is going next. But ...

9 min read Read more →
lordkez Called It Neo Nostalgia. The Moment You Hear '4SHO' With Kwesta, You Will Know Exactly What She Means"
Industry Insights 23 August 2026
lordkez Called It Neo Nostalgia. The Moment You Hear '4SHO' With Kwesta, You Will Know Exactly What She Means"

This is not an artist building momentum. This is an artist operating at sustained peak velocity and choosing to accelera...

9 min read Read more →
Redsan Won a Talent Show at Carnivore in 1996. On August 29 He Is Going Back to the Same Stage to Celebrate 30 Years. Read That Twice.
Industry Insights 7 August 2026
Redsan Won a Talent Show at Carnivore in 1996. On August 29 He Is Going Back to the Same Stage to Celebrate 30 Years. Read That Twice.

There is something deeply instructive about this for every upcoming artist in Kenya who has performed at a small venue, ...

9 min read Read more →
Tyla Put an Asterisk in Afro-Pop and Changed What the Genre Is Allowed to Call Itself
Industry Insights 31 July 2026
Tyla Put an Asterisk in Afro-Pop and Changed What the Genre Is Allowed to Call Itself

Amapiano has its own identity now. Afro-house has its own identity. Bongo Flava has always had its own identity. Gengeto...

8 min read Read more →
Burna Boy Just Became the First African Artist to Ever Perform at a World Cup Halftime Show — And He Didn't Do It Quietly
Industry Insights 16 July 2026
Burna Boy Just Became the First African Artist to Ever Perform at a World Cup Halftime Show — And He Didn't Do It Quietly

This isn't a token inclusion. Burna Boy said representing Africa on the first-ever FIFA World Cup Final Halftime Show is...

3 min read Read more →
King Kaka Called It 'Braggadocious' Because Surviving Was Not Enough. He Needed You to Know He's Still Here
Industry Insights 3 July 2026
King Kaka Called It 'Braggadocious' Because Surviving Was Not Enough. He Needed You to Know He's Still Here

The brag is never available at the beginning. It is only available to the artist who has done enough, consistently enoug...

7 min read Read more →
Ruto Just Took Royalty Collection Out of CMO Hands. Kenya's Sh7.1 Billion Music Money Problem Finally Has the Government's Attention
Industry Insights 20 June 2026
Ruto Just Took Royalty Collection Out of CMO Hands. Kenya's Sh7.1 Billion Music Money Problem Finally Has the Government's Attention

The pattern across every one of these stories, MCSK, the eCitizen directive, the frozen blank tape royalties, the Sh87.6...

8 min read Read more →
Bensoul Left Kenya's Biggest Label to Own His Music. 'Not Letting Go' Is What That Looks Like When It Works
Industry Insights 23 May 2026
Bensoul Left Kenya's Biggest Label to Own His Music. 'Not Letting Go' Is What That Looks Like When It Works

The title of the song is doing more than one thing at once. "Not Letting Go" is a heartfelt and soulful ballad touchi...

7 min read Read more →
She Didn't Wait for Permission: The East African Woman Rewriting What a Music Career Looks Like in 2026
Industry Insights 30 April 2026
She Didn't Wait for Permission: The East African Woman Rewriting What a Music Career Looks Like in 2026

Nobody handed Njerae a blueprint. She built her sound quietly, releasing music under her own terms, blending alternativ...

6 min read Read more →
The Nairobi Artist Who Buys Beats at 3am Using MPesa Is Already Ahead of the Competition
Industry Insights 21 April 2026
The Nairobi Artist Who Buys Beats at 3am Using MPesa Is Already Ahead of the Competition

It is 3am in Nairobi. Westlands is quiet. Matatus stopped running an hour ago. The city that never fully sleeps is at...

6 min read Read more →